Breaking the FEAR of Failure

February 12, 2025

Overcoming the Fear of Hosting Events: Why You Should Keep Going

Hosting events as a real estate agent—whether it’s a home buyer seminar, home seller seminar, homeowner workshop, or investor seminar—can be intimidating. The biggest fear many agents face is: What if nobody shows up? The thought of investing time and money only to have an empty room can be discouraging. But here’s why you should push forward regardless.

1. Events Offer Value Beyond Attendance

Even if attendance is low, events provide significant benefits. Every event creates valuable content before and after. If you’re hosting a home buyer seminar, for example, you’ll be posting about it multiple times on social media, generating engagement. After the event, you’ll also have content to share, keeping your audience engaged and increasing visibility for future events.

2. Consistency Leads to Results

Your first few events might not attract many people, but consistency is key. As you continue hosting events, attendance will naturally grow. Over time, you’ll establish yourself as an expert, and people will begin recognizing your efforts, leading to better turnout and business growth.

3. Leverage Attendee Reviews for Future Success

Whoever does show up at your event can provide valuable feedback. Consider recording short video testimonials by asking two simple questions:

  • How did you like this event?
  • Would you recommend it to a friend or family member?

These testimonials can be used as promotional material for your next event, building credibility and attracting more attendees.

4. Making the Most of No-Show Situations

If nobody shows up, don’t see it as a failure—see it as an opportunity.

  • Practice and Improve: Use the time for role-playing with your vendors (lender, inspector, credit specialist, etc.), refining your presentation skills for the next event.
  • Create Content: Record key sections of your seminar to repurpose as clips for social media and email campaigns.
  • Stay in Touch: Send a recap email to your database, saying, Sorry we missed you! Here are some highlights from our recent event—see you next time!

5. Events Help You Connect and Expand Your Reach

We’re in 2025—COVID-19 is behind us, and in-person networking is more valuable than ever. Hosting events allows you to:

  • Meet potential clients
  • Generate organic content for your social media
  • Expand your outreach through calls, texts, emails, and direct messages

6. Get Support and Keep Going

If you need help structuring an event, organizing an agenda, or ensuring it stays within an hour, reach out! Drop a comment or share your email, and I’ll gladly assist you.

Now is the time to take action. Start hosting more events, generate more content, and build lasting relationships. See you at the next seminar!